Meet The Author

He didn’t need more rest. He was holding as an owner what God gave him as a steward.

43

Backers

70%

Founded

ABOUT
SERGIO LUNA-GOUJON

Sergio Luna-Goujon is the founder and CEO of Rojo 032, a branding agency he founded in 2000.

During more than twenty-five years as an entrepreneur and brand strategist, Sergio has helped build more than 2,200 brands across the United States and Latin America. He has also spent more than a decade as a member of C12, a peer-advisory community for Christian CEOs and business owners.

APART FROM ME was not written from the safety of theory. It grew from Sergio’s experience with business collapse, financial pressure, misplaced identity, spiritual exhaustion, recovery, and more than two decades of walking alongside leaders carrying similar weight.

He wrote this book for the person he once was—and for every leader who is still pretending to be okay.

Follow Sergio Luna-Goujon

BECOME A LEGACY PARTNER

THE BEHIND APART FROM ME
EXPERIENCE

Legacy Partners will receive a private, live conversation with Sergio exploring the personal journey behind APART FROM ME.

Sergio will share stories that did not make it into the book, the leadership failures that reshaped him, the difficult seasons that tested his faith, and the spiritual discoveries that changed the way he lives and leads.

The experience will conclude with a live Q&A tailored to the organization and its leaders.

The 60-minute virtual session accommodates up to 50 participants and will be scheduled according to mutual availability.

INSIDE APART FROM ME

PART I

WHY HIGH ACHIEVERS
BURN OUT

Discover how responsibility, pressure, and success can gradually fuse with identity until achievement begins demanding more than it can ever give.

PART II

THE FALSE SOURCE

Confront the illusions of control, anxious hurry, scarcity, and self-sufficiency that quietly govern driven leaders.

PART III

RETURNING THE CROWN

Learn what changes when you accept that there is only one true Source and begin leading as a steward and co-creator rather than an owner.

PART IV

LEADING FROM THE
SOURCE

Discover how to recover your joy, carry a fire that lasts, and build something meaningful without being consumed by it.

WHO THIS BOOK IS FOR

THE FOUNDER WHO
CANNOT STOP

You finish one goal and immediately begin chasing the next three. Movement has become oxygen, and slowing down feels dangerously close to disappearing.

You may not need less ambition. You need a healthier place from which to lead it.

THE EXECUTIVE WHO LOOKS
BULLETPROOF

Everyone assumes you are fine because you keep delivering. Privately, you wonder how much longer you can continue carrying everything without something inside you breaking.

APART FROM ME helps you release what God never asked you to carry, without abandoning what He did.

THE LEADER OF LEADERS

APART FROM ME gives executive teams, peer-advisory groups, ministry leaders, and purpose-driven organizations a shared language for sustainable, God-centered leadership.

This is not another productivity system, delegation manual, or shortcut to faster growth. It is an invitation to stop living as the Source.

ACKNOWLEDGMENT WALL

FOUNDING SUPPORTERS

Leaders, executives, and visionaries helping bring APART FROM ME into the world. Your support will be permanently honored in the first printing.

John Michael Raimondo
George Marquez
Daniel Nuckolls
Thor Thornhill
Robert Knoll
Skelton Fire Solutions
Drew and Mechelle Salmon
Luis Gonzalez
DOUGLAS MILLER
Carlos H Martinez E
Chad Elms
Adam Leija
Eileen Suarez
Eric Schroeder
Jeffrey Jaime
Ricardo Montoya
Robert Wainner
Christopher Carmona
David Goujon
Jason Halsey
Vance Nelson
Marcus and Doris Walker
Clint Fiore
Edgar Rubio Lujan
Mike Sharrow
Bob Pruitt
Daniel Muzquiz
The Leija Family
Rosa Franks
Eric Koester
Roberto Espinosa
Ricardo A. Gonzalez
Kaylor Karlin
Arturo Siller Chaix
José Rodríguez
Scott Barr
RAUL NUNEZ
Daniel Montes
Sara Julian
Robert Buchanan jr
Maricel Garcia

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IMPORTANT DATES AND CAMPAIGN TERMS

  • Campaign closes: September 11, 2026.
  • Acknowledgment information due: September 18, 2026.
  • Expected book delivery: March–April 2027. This is a preorder of a book currently being completed. Publishing and shipping dates may change if unforeseen production delays occur.
  • Virtual launch event: Wednesday, March 3, 2027. Access is included with every package. Instructions will be sent to supporters before the event.
  • Live launch event: The APART FROM ME live launch experience will take place on Thursday, April 22, 2027, in San Antonio, Texas. The venue, event time, and private reception details will be announced later. Travel and accommodations are not included. Tickets may be transferred to another guest with advance notice.
  • Leadership conversations, workshops, and engagements: These will be scheduled between April and August 2027, subject to mutual availability, and must be completed by August 31, 2027. One rescheduling request is permitted with at least 14 days’ notice.
  • Scope of the Source Visionary engagement: The package includes the deliverables described above. It does not include employee research, stakeholder interviews beyond the stated participants, brand strategy, visual identity, implementation, organizational rollout, or additional revisions unless separately contracted.
  • Refunds: Full refunds are available through September 11, 2026. Because acknowledgment information and production quantities are finalized after the campaign closes, packages become nonrefundable after that date. Live-event tickets may be transferred to another guest. Any exceptions required by applicable law will be honored.

*Acknowledgment information must be submitted by September 18, 2026, and is subject to editorial approval. Purchases made after the deadline cannot be guaranteed inclusion in the first printing.